These are some of the topics in Marketing & Services

  
1.Customer Satisfaction Survey
  2.Consumer Perception Survey
  3.Service Quality Study
  4.Service Blueprinting
  5.Service Process Mapping – Back stage, on-stage
  6.Improving service quality using service blueprinting
  7.Competition Analysis
  8.Service standards
  9.Study on effectiveness of employee’s role in service delivery
 10.Effectiveness of channels (distributors/ DSAs) in service delivery
11.Effectiveness of channels (on-line/ Internet) in service delivery
12.Customer Data Analysis
13.Study of Institutional markets
 14.Effectiveness of promotion schemes
15.Measurement of Brand awareness and brand perception
16.Customer Loyalty study
17.Study of purchase influencing factors
 18.Customer Profiling
19.Advertising effectiveness study